ServiceMaster
As a Graphic Design Specialist for ServiceMaster’s in-house agency, Blueprint, I created a wide range of materials—from social media campaigns and YouTube ads to quick-turn collateral for major weather events - each requiring adaptability, creativity, and brand consistency.
Weather Event Marketing
Each year, ServiceMaster develops its CAT campaign to communicate with individuals before, during, and after catastrophic events, ensuring they know help is available when they need it most. In past years, the campaign visuals relied heavily on rigid, box-like layouts that felt dated and repetitive.
In 2025, we created fresh, modern visuals that prioritized both style and clarity, helping ServiceMaster franchisees launch multi-channel campaigns across flyers, email, social media, direct mail, and YouTube ads.
(Click the video to play)