ServiceMaster

As a Graphic Design Specialist for ServiceMaster’s in-house agency, Blueprint, I created a wide range of materials—from social media campaigns and YouTube ads to quick-turn collateral for major weather events—each requiring adaptability, creativity, and brand consistency.

Weather Event Marketing

Each year, ServiceMaster develops its CAT campaign to communicate with individuals before, during, and after catastrophic events, ensuring they know help is available when they need it most. In past years, the campaign visuals relied heavily on rigid, box-like layouts that felt dated and repetitive.

Our design team set out to reimagine the look and feel of the campaign by breaking away from the traditional structure. We incorporated fresh visual elements and a more dynamic layout, all while staying true to the established brand identity.